Bruce Gray Creative Director + Copywriter
Bruce Gray Creative Director + Copywriter
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Women's Heart Alliance: Fight the Ladykiller

Heart disease is the #1 killer of women, yet stats show most people believe it to be exclusively a male epidemic. We set out to demonize the disease and wake women up to the threat. The Ladykiller campaign debuted with a teaser campaign voiced by Edward Norton. The character reflects the very traits of heart disease: merciless, deadly and quietly anonymous.

Role: Associate Creative Director + Copywriter

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