Washington Healthplan Finder: Sessions + the Invincibles

Washington Healthplan Finder asked us to showcase stories of real people who successfully signed up for insurance. Forgoing the obvious testimonial path, we decided to celebrate our audience’s success in style. With a dash of Ali G and whole lot of ridiculous, our rap duo IV and D-Fib show some love to regular people who just got insurance for the first time.

Featured print is from a separate campaign targeting the brand's "young invincible" audience.

Role: Associate Creative Director + Copywriter